KN6 media commission keeley

KN6 commission Keeley Evetts

Update

Today I completed my questionnaire. I then photocopied another twenty copies as I think this would be an acceptable amount of surveys to give out in order to give myself the right idea of what type of advertising techniques my target audience would be drawn into. I have began distributing these amongst some students in my class.

Monday 16th March

Today I continued working on my questionnaire. I am aiming to give my completed survey out to year eleven students of different genders, my classmates and maybe some students from year ten as these are the people most likely to share the same views and be attracted by the same aspects.

Wednesday 18th March

Today I printed out my questionnaire and distributed some out to my classmates. I will also give them out to younger years, particularly year elevens. I am also planning a focus group which will also give me an insight to what would attract my target audience to my different advertisements.

This is the survey I used in order to discover which types of advertisements attract my target audience:

1) Age:

2) School/ College (If applicable):

3) What attracted you to this school/ college (if applicable)?:

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4) Which form of advertising do you find the most effective?

Television adverts Radio adverts Websites

Posters Leaflets

4i) Why?

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5) Which form of advertising do you find the least effective?

Television adverts Radio adverts Websites

Posters Leaflets

5i) Why?

6) When watching a television advertisement what attracts you to the product etc the most?

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7) What do you expect to see on a poster advertisement?

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8) What do you think is a vital part of a television advert? E.g. Jingle, celebrities

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9) What would you expect to see on a poster advertising a sixth form or college?

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10) What would attract you to attend a sixth form or college on a promotional website?

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11) What do expect to hear on an effective radio advertisement?

12) Please specify your favorite advertisement on television at the moment

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12i) What specifically do you like about this advert?

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13) Please specify your least favorite advertisement on television at the moment

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13i) What specifically do you dislike about this advert?

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Friday 13th March

Today I began working on my audience research questionnaire. I will ask questions regarding which advertisement they find most effective and why? This will help me to make sure that each of my product will be effective and attract the correct audience.

Wednesday 4th March

Today I continued and completed my history of advertising research and also researched different types of advertisement and ASA, BARB and PCC. This is very helpful to me as it allows me to see what is and is not acceptable content in advertisement and how complaints and viewers are documented.

Monday 2nd March

Today I began my research on advertising. I also had my first meeting with my client Mr. Newman I asked him several questions about the project and what he wanted me to do specifically I found the meeting very helpful.