Wednesday 18th March

Today I printed out my questionnaire and distributed some out to my classmates. I will also give them out to younger years, particularly year elevens. I am also planning a focus group which will also give me an insight to what would attract my target audience to my different advertisements.

This is the survey I used in order to discover which types of advertisements attract my target audience:

1) Age:

2) School/ College (If applicable):

3) What attracted you to this school/ college (if applicable)?:

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4) Which form of advertising do you find the most effective?

Television adverts Radio adverts Websites

Posters Leaflets

4i) Why?

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5) Which form of advertising do you find the least effective?

Television adverts Radio adverts Websites

Posters Leaflets

5i) Why?

6) When watching a television advertisement what attracts you to the product etc the most?

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7) What do you expect to see on a poster advertisement?

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8) What do you think is a vital part of a television advert? E.g. Jingle, celebrities

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9) What would you expect to see on a poster advertising a sixth form or college?

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10) What would attract you to attend a sixth form or college on a promotional website?

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11) What do expect to hear on an effective radio advertisement?

12) Please specify your favorite advertisement on television at the moment

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12i) What specifically do you like about this advert?

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13) Please specify your least favorite advertisement on television at the moment

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13i) What specifically do you dislike about this advert?

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